From the high-octane world of mixed martial arts to the rugged strength of concrete, Kashmiri fighter Owais Yaqoob has found a new arena to represent—this time as the face of Cemtac Cements. The company has roped in the rising MMA star as its brand ambassador, celebrating not just his fighting spirit but the shared values of endurance and resilience that define both the athlete and the brand.
As per a statement issued on Thursday, Owais Yaqoob, who recently brought laurels to the Valley through his international performances and was selected to join Team Khabib, represents determination and endurance—qualities that resonate with Cemtac’s commitment to durability and performance in construction. “We are delighted to welcome Owais Yaqoob to the Cemtac family,” a spokesperson of the company said. “His discipline, grit, and never-give-up attitude perfectly mirror the strength and reliability that define our cement.
Cemtac has always believed in supporting local talent and empowering sportsmen who inspire the spirit of perseverance.”
The partnership aims to highlight the synergy between athletic strength and structural strength — reinforcing Cemtac’s position as one of Kashmir’s leading cement brands. The company said it will continue to promote initiatives that encourage emerging athletes while emphasising endurance as a shared value between sport and construction.
