The Jammu and Kashmir Tourism Department’s participation in OTM Mumbai 2026, held at the Jio World Convention Centre in Bandra Kurla Complex here from February 5 to 7, drew wide attention from national and international tourism stakeholders, officials said.
J&K showcased its tourism potential through a dedicated pavilion that recorded heavy footfall over the three-day event. Officials and stakeholders said the participation emerged as one of the prominent highlights of the travel mart, one of Asia’s leading platforms for the tourism and hospitality industry.
The Jammu and Kashmir delegation was led by Director Tourism Kashmir Syed Qamar Sajad, whose supervision and on-ground engagements were instrumental in coordinating the department’s successful participation in the event.
Besides, Director Tourism Jammu Vikas Gupta and other senior officers from the J&K Tourism participated in the event and remained engaged with exhibitors, tour operators, and other stakeholders throughout the event.
The J&K Tourism Pavilion attracted visitors with its distinct design and branding.
In addition to the main pavilion, J&K Tourism branding was displayed at the International Pavilion, while exclusive lanyard branding further enhanced visibility across the venue.
The pavilion witnessed interactions with a large number of domestic and international tourism professionals.
Multiple meetings were held with travel companies, tour operators, and destination management firms to explore future collaborations.
A key highlight of the pavilion was the use of interactive elements, including trade meetings and a virtual reality (VR) experience that allowed visitors to explore destinations in Jammu and Kashmir.
