The SARAS Mela at Sher-i-Kashmir Park, Srinagar, is witnessing an overwhelming public response, with a large number of visitors thronging the venue to explore India’s rich cultural heritage, traditional handicrafts, handlooms and regional delicacies.
The mela has emerged as a vibrant platform showcasing India’s diverse traditions, indigenous craftsmanship and locally produced goods. Visitors are showing keen interest in a wide range of traditional products, handmade items, textiles and regional food specialties representing different states and regions of the country.
One of the major highlights of the event is the participation of rural women entrepreneurs and Self-Help Groups (SHGs), who are displaying their products and presenting their entrepreneurial skills to a wider audience.The event provides these women with an important opportunity to promote their traditional crafts, expand market access, connect directly with customers and generate sustainable livelihood opportunities. It also highlights the significant role of women-led enterprises in strengthening rural economies and promoting self-reliance.
The SARAS Mela aims to create greater visibility for rural artisans, craftspeople and small-scale entrepreneurs by providing them with a common platform to market their products beyond their local communities.The enthusiastic public participation reflects growing interest in indigenous products and traditional craftsmanship. The mela also offers visitors an opportunity to experience India’s cultural diversity under one roof while supporting local artisans and women-led businesses.
Through such initiatives, SARAS Mela continues to promote the spirit of Vocal for Local, women empowerment, rural entrepreneurship and the preservation of India’s traditional arts and crafts.
