Jammu and Kashmir’s ongoing 100-day “Nasha Mukt J&K Abhiyan” has emerged as one of the largest anti-drug awareness and enforcement campaigns ever undertaken in the Union Territory. Combining extensive public outreach with an aggressive crackdown on narcotics trafficking, the campaign has witnessed the participation of more than one crore people while resulting in the arrest of 646 persons under the Narcotic Drugs and Psychotropic Substances (NDPS) Act.
The campaign reflects the administration’s comprehensive strategy to combat the growing menace of drug abuse by simultaneously targeting demand through awareness and supply through strict law enforcement. Officials said the initiative has mobilised educational institutions, local communities, government departments, law enforcement agencies, healthcare professionals, youth organisations, religious leaders and civil society groups in a united effort to build a drug-free Jammu and Kashmir.Massive Public Participation Across the Union Territory
According to official figures, a total of 2,16,123 awareness programmes have been organised across Jammu and Kashmir during the campaign. The scale of participation has been unprecedented, with more than one crore residents actively joining various awareness activities held in urban centres, rural villages, educational institutions and community spaces.
The campaign has reached people across all age groups through innovative and community-driven initiatives designed to educate citizens about the devastating consequences of substance abuse. Authorities have focused particularly on educating young people, recognising that prevention remains one of the most effective tools in combating drug addiction.
Educational institutions played a pivotal role in the awareness campaign. Schools, colleges and universities organised special lectures, interactive sessions, debates, essay competitions and awareness workshops highlighting the dangers of narcotics consumption and the importance of maintaining a healthy, drug-free lifestyle.
Village-level campaigns were conducted across districts to ensure that awareness reached even the most remote areas of the Union Territory. Community meetings, public discussions and door-to-door awareness drives enabled officials and volunteers to interact directly with residents and address concerns related to drug abuse.
